Salida brings in big guns for profit

Author: HME News
Industrial gas business branches into booming paintball niche

SALIDA, Colo. - Paintball guns next to concentrators and walkers may not make the most sense, or even appeal to the same demographic, but for Salida Medical & Respiratory it has been a match made in retail heaven.

Salida Medical, a full service HME with an extensive showroom in Colorado, has been making more room for its booming paintball product line.

"Everyone comes in and says 'We don't understand why you have paintball if you are a medical store, and I joke that we are creating the injury in order to help fix it," said Salida's President Fred Jackson.

Salida started catering to the paintball craze though its industrial gas business. When the local Wal-Mart started selling paintball guns, enthusiasts started looking for a place to fill their gun's CO2 chambers that propel the paintballs. Salida bought the necessary tools and trained some employees how to fill them properly so they don't burst.

From there, things just took off, said Jackson.

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